TikTok Starter Packs: When Fashion Becomes a Meme
On TikTok, fashion isn’t just about clothes—it’s a language, a code, a universe of vibes. And nothing sums up this stylistic obsession better than starter packs. These ironic or aesthetic montages bring together the essentials of a look, a lifestyle, or a digital identity. In a few images, we capture the essence of a trend… or we gently mock it.
Whether it’s the « Clean Girl Starter Pack » with its impeccable bun, gold earrings, and green smoothie, or the « Y2K Baddie Pack » loaded with sequins, mini skirts, and tinted glasses, each set tells a story. There are also nods to guys in techwear, thrift-shop enthusiasts in the core streetwear style, or « dark academia » aesthetes with their wool sweaters and vintage books.
These starter packs become a cultural mirror. They allow us to identify with ourselves, have fun, and also reflect on how trends shape us. Essentially, TikTok transforms fashion into a visual role-playing game: you choose your pack, you become a character.
